Gucci a Uniquely Italian Story

For unfortunate individuals who dont know about Gucci, where have you been?  Living in a cave?  To make a serious point, this news broadcast will get into a detailed discussion about the high impact that Gucci has made on the fashion industry.  Commencing in the 1960s when actress Grace Kelly was spotted wearning the Flora silk scarf (Gucci’s signature masterpiece in the 1960s).  Henceforth, Mrs. Jackie Kennedy (John Kennedy’s wife) used the Gucci Jackie O shoulder bag, the Gucci brand had a resulting increase in popularity.  Since that point the rich and famous have endorsed Gucci and it has been acknowledged as an display of wealth, fame, and elitism.   It’s maybe the overall reason why Gucci is now the most selling brand of Italy on the planet.Gucci has stores in every continent besides the continent of Antartica.  Nonetheless notwithstanding, the outlets tend to be in metropolitan cities or wealthy areas with travel industry.  For example the flagship boutiques in the America include,    * Americana Manhasset, Manhasset, New York (A shopping centre not far from Manhattan containing luxury branded boutiques)    * Aspen Colorado (a affluent Ski and Winter destination for the wealthy and famous)    * Atlanta, Georgia    * Bal Harbour, Florida (a rich district of Miami-Dade County)    * Beverly Hills, California (one of the most affluent areas in the United States)    * Boston, Massachusetts    * Chicago, Illinois    * East Hampton, New York (nicknamed: “the playground of the rich”)    * Honolulu, Hawaii    * New York, New York - Madison Ave. and Fifth Ave. flagship storeTen Amazing and frequently unheard of details about Gucci:1) Despite being a brand from Italy Gucci is truthfully controlled by company from France Pinault-Printemps-Redoute (PPR)2) In 1999, Louis Vuitton nearly tookover Gucci.3) Gucci started a division for children in June 20104) Gucci has designed paneling and other features for GM, AMC, and Ford cars in the past.5) Gucci began to make efforts to UNICEF and contribute some of their boutiques sales to help the effort.6) Gucci achieved membership in the Guiness Book of World Records in 1998 with the world’s most expensive pair of jeans.  The jeans are named Gucci “Genius Jeans” and the price, surprisingly, 3124 USD.7) Gucci is the 2nd most copied brand ever.8) Gucci is named after the creator of Gucci: Guccio GUcci9) The Gucci family had renowned fights and even one of the Gucci brothers was killed during their worst fights.10) Gucci only became publicly traded in 1995, before that time it retained a similar structure to its beginnings in the 1920s as a family business.What can Gucci expect in the coming years?  It seems in the 2000s Gucci overcame another rough period as many luxury brand companies and struggling through this has been a difficulty.  Following September 11th with flight restrictions and economic decline the brand faced hardships tremendously.  Though, like a lot of luxury brands Gucci has hope for its future in growing new marketplaces such as those in Asia, Latin America, South America and the Middle East.  A strong presence in these emerging markets which are hungry for foreign luxury brands is one of the major focuses of Gucci in 2010.

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Antoinette LaFleur is an author in the fashion world, their interests Gucci Shoes, Fashion Trends, and Fashion Origins.